At the end of 1999, Doug Hensel was working in the Clubhouse and as a Bat Boy for the Tampa Bay Devil Rays Major League Baseball Team. After taking an internship the following Summer in Atlanta to work for TBS and the Atlanta Braves, Doug returned home to find out that a new radio station had taken to the airwaves. This station was WLLD WiLD 98.7 FM. He realized it would not be easy to simply apply for employment to the station since there was a huge waiting list for the promotions departments Street Team. He found a way in through the research and development department. There, he was hired into the station and began working on conducting radio music surveys and finding out what music certain demographics of people listened to. After his shift was over at 11:00 p.m. he would wander down the hallway and peak into the studio to listen to the radio stations DJ at the time. After only working a couple months in the R & D Department, it was decided that it would be more valuable having him as a contributing on-air personality on the 7 p.m. – midnight show and a member of the promotions Street Team . From then, each Friday night Doug would make his way to Ybor City in Tampa to the hottest Nightclub destination in town, The Pleasuredome. This is where Doug met the most well known, sought after DJ and his mentor, DJ Xtreme. All it took was for Doug to ask, “Can you teach me how to play music like that?” Two months later; he had dubbed him “DJ Fresh” and he was playing music to open the club every Friday and Saturday night.
A few years and several clubs later, DJ Fresh grew tired of the late nights, low pay, fights and all the unpleasant aspects of the nightclub business. His family had convinced him he could be a lot more successful if he opened his own mobile DJ service, entertaining at corporate functions and events such as birthdays, school dances, corporate functions and weddings. DJ Fresh found realized that this is what he was meant to do and would be able to adapt in order to entertain any type of crowd. The DJ Fresh reputation rapidly grew as so did his business. So much in fact that he never actually had to advertise, business grew by word of mouth. Each event provided new referrals and his client base continued to grow.
Years later in 2005, DJ Fresh Events started to really fine tune the business where he hosted and / or organized parties, fundraisers, and other events. His annual Halloween event, St. Patrick’s Day, New Years event, as well as his charity Birthday event attracts crowds well over 1,000 in attendance. His annual Black and White Birthday Event has gained popularity over the years and is where you will rub elbows with energetic party people and celebrities alike.
In 2007, DJ Fresh was asked to become the Official Tampa Bay Rays Baseball Team DJ providing entertainment during and after the games as well as hosting private events for the players. DJ Fresh has also hosted celebrity events and after parties for Rihanna, Chris Brown, Pitbull, LMFAO, Havana Brown, Neon Hitch, The Roots, Shwayze, The Sugar Hill Gang, and even weddings for Indy Race Car Driver Dan Wheldon and professional boxer Winky Wright. DJ Fresh was even asked to fly to Long Beach, California to play at the Welcome Home/Rookie of the Year Party for the Tampa Bay Rays All Star Evan Longoria. DJ Fresh no longer refers to himself as a DJ, but mainly as an entertainer. His record selection, personality, mixed with his energy is what makes him so popular to everyone he comes in contact with.
At the start of the 2012 new year, DJ Fresh is proud to announce that he now has a venue to call his own. DJ Fresh along with Reign Management, have teamed up to bring Suite Six Bar & Lounge to Downtown St. Petersburg. This new addition to the Downtown district is now the premier night life destination in town. Also, in June of 2012, he was asked to join the popular Tampa Bay radio station HOT 101.5 as one of their mix show DJ’s. In October of 2012, DJ Fresh just received the award for “Best DJ to Change the Game” by Creative Loafing Magazine. The sky is the limit as DJ Fresh continues to host, DJ and entertain at events while bringing the party people the most vibrant and exclusive parties in the Bay.